Quality Content and Expertise, Authority and Trustworthiness: E-A-T Google evaluates the content of your webpage using a number of metrics, one of the most important of which is Expertise, Authority, Trustworthiness or E-A-T. In July 2017 Google released a 160 page document called the “Search Quality Raters General Guidelines”. This document is aimed at Google’s...
Keyword research in five simple steps. Keyword research is an essential element of Search Engine Optimisation. SEO is vital, not only in attracting users to your website but also in ensuring that your website is attractive to search engines. Here are five simple steps to help you find those all impotant keywords. Step 1: List...
Increase website traffic by making your website easy to use If you want to increase website traffic you must ensure that it is easy for people to use and for search engines to crawl. Here are a few simple things that you can do on every page of your website to search engine optimise (SEO)...
SEO, Artificial Intelligence and Voice Search It has never been more important to search engine optimise your website for Artificial Intelligence and Voice Search than now. Searches using mobile devices have now over taken searches on computers. The problem with using a mobile device to search is that typing on a small screen is not...
What is Search Engine Marketing? Google Adwords is a type of Search Engine Marketing (SEM). SEM is all about promoting your website by increasing its visibility in search engine results pages through online advertising. As such SEM incorporates search engine optimization (SEO), as well as paid search. The combination of SEO and quality content is...
Digital Marketing and Social Media Digital Marketing has been around since 1971 when the first email was sent it was between two computers sitting next to each other. It was the beginning of the Digital Marketing phenomenon. Today, there are many forms of Digital Marketing including Search Engine Optimisation (SEO) , Public Relations (PR),...
How Search Engines work All search engines use automated robots commonly known as ‘bots’, ‘crawlers’ or ‘spiders’ to visit web pages and follow links to other web pages. The links can be ’internal’, visiting other pages on the same website, or ‘external’, visiting other websites. Once on a page the ‘bot’ deciphers the code on...
Managed Web Services shows you how to use Internal Links to improve your page ranking. What is Link Juice Search Engines crawl the links to each web page to establish that page’s rank. There are two main factors to consider regarding the links to a page, the number and the quality, obviously the more links...