Facebook Page or a Website At one time the only way to have any presence online was to have your own website. The growth of Social Media, has changed all that. There are now many ways to promote your business online. The question is, which is best for your business, a dedicated website, or Social...
Four types of website content Website content is all about creating a website that people actually want to use. You can enhance your users’ experience (UX) by employing psychology such as social proof . You also need to organise your web copy so that you can present it to your users in a way that...
What is a Rich Snippet? A snippet is the information about a web page which is displayed in the search results. A snippet usually consists of the title, the URL and the description. A Rich Snippet is a snippet with added information. A Rich Snippet may include a rating in stars; a product’s price and...
What is a Meta Description? Whenever you look at a list of search engine results, each entry contains a description of the web page’s contents. That description is known as a meta description. The meta description describes your page to both users and search engines. Google does not use the meta description as a primary...
What is Search Engine Marketing? Google Adwords is a type of Search Engine Marketing (SEM). SEM is all about promoting your website by increasing its visibility in search engine results pages through online advertising. As such SEM incorporates search engine optimization (SEO), as well as paid search. The combination of SEO and quality content is...