Three Mobile Solutions. People in the UK now spend twice as long searching the internet using a mobile phone than with a computer. The whole search landscape is changing. Google’s Mobile First Index means that the mobile version of your website has become the default version that Google uses for ranking purposes. The increasing use...
What is the Physical Web? There are lots of things you can do with your mobile phone if you have the right app. You can interact with the real world. You can order goods and services; book tickets, order a taxi, pay for parking etc. The possibilities seem endless. The problem is you not only...
What is a Rich Snippet? A snippet is the information about a web page which is displayed in the search results. A snippet usually consists of the title, the URL and the description. A Rich Snippet is a snippet with added information. A Rich Snippet may include a rating in stars; a product’s price and...
What is a Meta Description? Whenever you look at a list of search engine results, each entry contains a description of the web page’s contents. That description is known as a meta description. The meta description describes your page to both users and search engines. Google does not use the meta description as a primary...
What is a strong password? Eveyone knows you need a strong password if you want to be secure online. The problem with passwords is that you need so many of them. You are supposed to have a unique password for every system that you log into. Not only that, but each password needs to be...
Quality Content and Expertise, Authority and Trustworthiness: E-A-T Google evaluates the content of your webpage using a number of metrics, one of the most important of which is Expertise, Authority, Trustworthiness or E-A-T. In July 2017 Google released a 160 page document called the “Search Quality Raters General Guidelines”. This document is aimed at Google’s...
Keyword research in five simple steps. Keyword research is an essential element of Search Engine Optimisation. SEO is vital, not only in attracting users to your website but also in ensuring that your website is attractive to search engines. Here are five simple steps to help you find those all impotant keywords. Step 1: List...
Increase website traffic by making your website easy to use If you want to increase website traffic you must ensure that it is easy for people to use and for search engines to crawl. Here are a few simple things that you can do on every page of your website to search engine optimise (SEO)...
SEO, Artificial Intelligence and Voice Search It has never been more important to search engine optimise your website for Artificial Intelligence and Voice Search than now. Searches using mobile devices have now over taken searches on computers. The problem with using a mobile device to search is that typing on a small screen is not...
What is Search Engine Marketing? Google Adwords is a type of Search Engine Marketing (SEM). SEM is all about promoting your website by increasing its visibility in search engine results pages through online advertising. As such SEM incorporates search engine optimization (SEO), as well as paid search. The combination of SEO and quality content is...