What do you mean by the term Chatbot? The simple definition of a Chatbot is a computer program designed to communicate with human users via the internet. Chatbots use either pre-programmed responses or artificial intelligence (AI), those using AI, are able to handle more complex conversations..Complex Chatbots such as Amazon’s Alexa, Siri or Google Assistant...
Voice Search and FAQs The vast majority of smartphones support voice-assisted search capabilities, which along with smart speakers such as ‘Alexa’ and ‘Google Home’ are changing the way people search. Google introduced the ‘Mobile First Index’ because more searches are done today, using a smartphone, than with a computer or laptop. Mobile devices have not...
1. Local web designers offer better value for money. When compared to a DIY site, a professional website may look like an expensive option, at first sight. DIY sites look very appealing because they are often free with a hosting plan. The downside of using these DIY web designs is that the templates or themes...
Facebook Page or a Website At one time the only way to have any presence online was to have your own website. The growth of Social Media, has changed all that. There are now many ways to promote your business online. The question is, which is best for your business, a dedicated website, or Social...
SEO and Social Media. What exactly is the relationship between SEO and Social Media ? Everyone knows that Social Media is vital in terms of content marketing, but what effect does it have on how well your website performs? Google have repeatedly stated that it does not include Social Media as part of its search...
What are semantic keywords What exactly are semantic keywords? Keywords are one of the top three ranking factors used by Search Engines such as Google. With the increasing popularity of Voice Search it is important to make sure that your website is using the right keyword variations to cater to these changes. Voice search...
Voice Search Increasing According to Google voice search has doubled over the last year. 65% of consumers ages 25-49 years old talk to their voice-enabled devices daily. 58% of consumers have used voice search to find local business information in the last 12 months and 46% of voice search users look for a local business...
What is Social Proof? Aristotle first stated that “Man is by nature a social animal.” As a social animal we are constantly looking to others for acceptance and for guides to acceptable behaviour. One such guide is referred to as social proof. Social proof, is defined as, a psychological phenomenon where people assume the actions...
Create a website that is a pleasure to use When you create a website the single most important single factor to bear in mind is your user. This may seem obvious but, take a minute and look at the millions of websites out there that ignore this simple fact. Millions of business websites are designed...
Four types of website content Website content is all about creating a website that people actually want to use. You can enhance your users’ experience (UX) by employing psychology such as social proof . You also need to organise your web copy so that you can present it to your users in a way that...